Having a phone charger at your restaurant is much more than meets the eye. In fact, this seemingly innocuous detail could actually save you from a ton of financial and public relations headaches in the long run. If you’re not sure why that is, we’ve got a list of five reasons why having a phone charger at your restaurant is so crucial: Having a phone charger at your establishment will go far beyond just alleviating small inconveniences for guests. It can help make your business stand out as being forward-thinking and attentive to their patrons’ needs, while also creating new opportunities for word-of-mouth marketing and partnerships with other businesses that are likely to be interested in partnering up with you given how useful it is for their customers.
1. Show You’re Committed to Customer Service
The first reason a phone charger at your restaurant is so important is that it shows your customers you’re committed to customer service. When your guests sit down at one of your tables, they’re likely to whip out their smartphones for any number of reasons: ordering food through your restaurant’s app, looking up your menu (or your hours, or operating hours), or even taking photos of your delicious food or décor. Whether someone starts to run out of power before they finish their meal or they just want to take a photograph of your menu item they’re dying to recreate at home, they’re going to need to plug in their phone. Unfortunately, the likelihood of someone bringing their own charger to your restaurant is pretty low. It’s possible that they forgot to charge their phone the night before, it could be a hybrid or eco-friendly phone that doesn’t come with a standard charger, or they could just not have one at all. As a restaurant owner, you can’t assume your guests will have their own phone chargers with them or even know whether or not you have an available outlet.
2. Turn One-Time Guests Into Repeat Customers
If you’re wondering why it’s important to turn one-time guests into repeat customers, consider these statistics: The average American household spends about $6000 on dining out each year; and 35% of those purchases are from repeat customers. One-time customers are probably already aware that your restaurant offers phone chargers, but repeat customers will also notice and appreciate your commitment to providing a high-quality experience for all of your guests. Once your guests see that you have phone chargers available, they’ll be more likely to visit your restaurant more frequently, which will ultimately lead to more business for you.
3. Prove Your Restaurant Is Responsive
Another great reason phone chargers at your restaurant are so important is that they prove your restaurant is responsive. Your guests want to know that you’re paying attention to them, and having a phone charger at your restaurant shows them that you’re not just there to take their order and collect their money. This attention to detail will make your guests feel special and also ease their anxieties by letting them know that you have their backs and can help them out during their dining experience. Your business can also use this to your advantage by partnering up with other businesses who have similar customer-focused missions to create word-of-mouth marketing opportunities.
4. Lock in New Guest Relationships
Finally, the last reason to invest in phone chargers at your restaurant is that they will lock in new relationships with your current guests. A surprising amount of customers are willing to pay extra to have a reliable source of power at their table. If you have phone chargers available, your guests will be much more likely to stay at your table and spend more money on food and drinks. If you have hours when your phone chargers are free for general use, some of your guests might even pay to charge their phones, giving you an extra source of revenue.
Conclusion
Ultimately, having a phone charger at your restaurant will go far beyond just alleviating small inconveniences for guests. It can help make your business stand out as being forward-thinking and attentive to their patrons’ needs, while also creating new opportunities for word-of-mouth marketing and partnerships with other businesses that are likely to be interested in partnering up with you given how useful it is for their customers. When your guests leave your restaurant, they’ll have a better overall experience and be more likely to tell their friends about it. They’ll also be more likely to remember your restaurant and come back to eat there again. And if they do, they’ll be able to charge their phones while they’re there!
